1 minute read.
Our first quick tip in our series of marketing for accountants.
Many small accounting firms neglect this basic step, but monitoring your competitors is something that you should do regularly. Check their websites, sign up to their mailing lists, contact them for details of their fees, read their reviews, and follow them on social media. Knowing offhand how much your competitors are charging, their services, and their strengths and weaknesses will give your marketing strategy direction, clarity and purpose. The more you know about your competitors, the better you can work towards competing with them.
Action: Identify the main competitors in your area. Spend one hour looking at each competitor and list their strengths and weaknesses
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