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Essential monthly tax news and marketing strategies for busy accounting and tax professionals.

Marketing for accountants tip #3 – Is your website mobile friendly?

2 minute read.

Most accountants will set up a website when they first start practicing, and then forget about it. But website styles and technology move quickly, and if you don’t keep up your website and your practice will be left behind.

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Content marketing for accountants

4 minute read.

In this blog we cover the benefits of content marketing for accountants, and how it can help build your practice.

Tax and accounting practices have often been slow to adopt a full marketing plan, instead relying on word-of-mouth and reputation to build and sustain their practice. But in an increasingly competitive and complex tax market the need to create a strong marketing strategy is more important than ever.

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Marketing for accountants tip #2 – Create audience personas

1 minute read.

This is quick tip number 2 in our series of marketing for accountants guides.

An audience persona is a profile of your target client that describes them as though they are a real person. An audience persona is different to a target audience, this persona is your ideal client and considers the decisions they make before committing to a service.

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Easy digital marketing for accountants

4 minute read.

Digital marketing covers any form of marketing that uses electronic devices. In this blog we list some simple and free digital marketing for accountants strategies that you might not have thought of but are easy to implement to increase your reach online without having to dedicate too much of your time to.

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Marketing for accountants tip #1 – Know your competitors

1 minute read.

Our first quick tip in our series of marketing for accountants.

Many small accounting firms neglect this basic step, but monitoring your competitors is something that you should do regularly. Check their websites, sign up to their mailing lists, contact them for details of their fees, read their reviews, and follow them on social media. Knowing offhand how much your competitors are charging, their services, and their strengths and weaknesses will give your marketing strategy direction, clarity and purpose. The more you know about your competitors, the better you can work towards competing with them.

Action: Identify the main competitors in your area. Spend one hour looking at each competitor and list their strengths and weaknesses

Social media for accountants

4 minute read.

In our recent survey we found that only 30% of small accounting firms were using social media to market their practice. Many accountants feel that social media is not relevant for their firm or will take too much time to implement into their marketing strategy. However, not only is social media a positive and powerful marketing tool, not having social media can be actively detrimental to your firm by restricting your ability to present your voice online and by affecting the trustworthiness of your firm if clients are suspicious of your lack of presence.

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The best marketing strategies for accountants

5 minute read.

Marketing for accountants is tough and many tax and accounting firms neglect their marketing, whether it’s because they’re too busy, don’t think they need to, or are just not sure where to start. This article is a great place to start if you’re a small firm or sole practitioner who wants to get going with your marketing.

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