3 minute read.

It is pointless spending money on a PPC campaign if your landing pages are not optimised. Well optimised landing pages lead to better conversions from your clicks. Optimising pages also improved your Quality Score if you use Google ads, so your ad spend will be lower.

4 minute read.

LinkedIn is perfect for business to business marketing so is ideal to use in marketing for accountants. Use LinkedIn to market your services, establish brand awareness, and build new partnerships. This blog post explains some quick tips you can use to make the most of LinkedIn for your tax and accountancy firm.

2 minute read.

It’s easy to forget that marketing is more than leaflets and Google Ads, it weaves its way through your entire business. For service based businesses, how you treat your clients is one of the most powerful marketing tools you have.

10 minute read.

In this blog we cover the benefits of content marketing for accountants, and how it can help build your practice.

Tax and accounting practices have often been slow to adopt a full marketing plan, instead relying on word-of-mouth and reputation to build and sustain their practice. But in an increasingly competitive and complex tax market the need to create a strong marketing strategy is more important than ever.

2 minute read.

Viral marketing encourages people to share information online. You have probably seen a ton of viral marketing posts on social media, such as the ice bucket challenge a few years ago, designed to raise awareness of motor neurone disease. Accounting firms can take lessons from these.

2 minute read.

PPC stands for pay-per-click, and is when advertisers pay each time someone clicks on an ad. While you might think that PPC is something that only larger firms with marketing teams would use, but smaller firms and sole practitioners can use PPC to compete with these larger firms.

4 minute read.

There is a misconception that business cards are no longer relevant. After all, it’s now easier than ever to connect with clients in the digital realm, thanks to social media sites like LinkedIn. But business cards ARE still relevant.

A well-designed business card has one purpose in life: it creates the right impression when handed over at a business meeting or after an elevator pitch. The card tells people who you are, what you do, and how to contact you.

Professionally printed business cards tell prospective clients you mean business. They don’t even need to be that expensive if your accounting firm is operating on a tight budget.

Evaluate your business card carefully. Is it visually appealing? Will it appeal to your target audience? Does it send the right message? Does it look high-quality?

As with all other marketing materials, business cards must show your branding colours and logo. Design your business card so that it is a continuation of your website, brochures, and other branding materials.

Action: Keep a stack of business cards on you at all times, so you never miss an opportunity to bring a new client on board.

3 minute read.

Newsletters are useful marketing tools for businesses of all shapes and sizes. Whether you send your newsletter out via email or in the post, it’s a useful way of touching base with existing customers, potential customers, and everyone in between.

1 minute read.

Page load speed affects SEO and online presence, which in turn affects your marketing campaign. Slow websites have high bounce rates and fewer page impressions per visit. In an ideal world, pages should take no more than four seconds to load. Any slower, and it’s a slippery slope.

2 minute read.

Most accountants will set up a website when they first start practicing, and then forget about it. But website styles and technology move quickly, and if you don’t keep up your website and your practice will be left behind.