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Essential monthly tax news and marketing strategies for busy accounting and tax professionals.


Marketing for accountants tip #3 – Is your website mobile friendly?

2 minute read.

Most accountants will set up a website when they first start practicing, and then forget about it. But website styles and technology move quickly, and if you don’t keep up your website and your practice will be left behind.

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Tax tip #5 – Choose non-cash benefits to save employee NICs

3 minute read.

Even if a benefit is not exempt from tax and National Insurance, it can still be beneficial from the employee’s perspective to choose the benefit rather than cash salary, as this will save the employee Class 1 National Insurance contributions.  

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Wife taxable on 50% of rental profits from jointly-owned property when all rents were paid to and retained by husband

8 minute read.

The appellant was taxable on 50% of rental profits from a property jointly owned with her husband, notwithstanding that all the net rents were paid to and retained by him.

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We’re at Accountex!

1 minute read.

We’re exhibiting at Accountex today and tomorrow (1 – 2 May) at ExCel London. Come visit us at Stand 1231 to meet our team and get exclusive offers!

If you can’t make it to the show you can still access our Tax Insider Professional newsletter offer – check it out here.

Content marketing for accountants

4 minute read.

In this blog we cover the benefits of content marketing for accountants, and how it can help build your practice.

Tax and accounting practices have often been slow to adopt a full marketing plan, instead relying on word-of-mouth and reputation to build and sustain their practice. But in an increasingly competitive and complex tax market the need to create a strong marketing strategy is more important than ever.

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VAT: Claiming bad debt relief

5 minute read.

Andrew Needham considers whether claiming bad debt relief is as straightforward as it seems and looks at two areas that can cause confusion.

The basics of claiming bad debt relief (BDR) are contained in VATA 1994, s 36, and permit BDR to be claimed from HMRC when an invoice remains unpaid, or partly unpaid, for six months after the due date for payment on the VAT return covering the period when the BDR becomes claimable. If the debt is eventually paid, the business has to pay the VAT back to HMRC on its next VAT return. However, there can be some twists to claiming BDR that businesses should be aware of, to make sure they get the full amount and also don’t fall foul of HMRC.

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Tax tip #4 – Take advantage of the transitional rules applying to under the alternative valuation rules

4 minute read.

Although the alternative valuation rules for benefits provided under optional remuneration arrangements (OpRAs) apply generally from 6 April 2017 (see Tip 3), transitional rules applied to arrangements in existence on 5 April 2017, the effect of which is to delay the date from which the alternative valuation rules apply.

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Marketing for accountants tip #2 – Create audience personas

1 minute read.

This is quick tip number 2 in our series of marketing for accountants guides.

An audience persona is a profile of your target client that describes them as though they are a real person. An audience persona is different to a target audience, this persona is your ideal client and considers the decisions they make before committing to a service.

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No relief on property disposal as it was not the taxpayer’s residence

6 minute read.

The taxpayer was not entitled to private residence relief on the disposal of a property because she did not occupy it with the intention that it would be her permanent home.

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HMRC’s ‘snooper’ methods

3 minute read.

Reducing the ‘tax gap’ is at the heart of HMRC’s strategy towards full digitalisation. The ‘tax gap’ is the difference between the amount of tax that should be paid and what is actually paid. According to HMRC’s Official Statistics Release of June 2018 the ‘tax gap’ is estimated at £55bn which is 5.7% of the total current tax take, equivalent to half of the annual defence budget. Approximately 10% of this is estimated as being lost via tax evasion. Although HMRC stress that any taxpayer could be the subject to an enquiry, the reality is that enquiries are either based on computer generated ‘behavioural technology’ risk-based selections or as a result of information received from sources.

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